Orthora Command Center

Store Overview

Apr 2 – May 1

Total Sales

↑37.0%

$764.1k

Ad Spend

↑47.5%

$406.0k

Blended ROAS

1.98x

Avg Order Value

↑40.3%

$71

Sales vs Ad Spend

Daily total sales with 7-day moving average and blended ad spend (Meta + Google)

Revenue Breakdown

Sales, returns, and discounts for the selected period

Gross Sales

$1,055,074

$758,949 net

Ad Spend

$405,991

1.98x ROAS

Returns

-$38,119

-$258,006 discounts

Shipping + Tax

$5,169

$6 taxes

Best Day

$34,532

Apr 29, 2026

Slowest Day

$17,056

Apr 7, 2026

Rolling Windows

Revenue and spend by time window

3 Day

$98,345

$47,500 spend2.15x ROAS1,400 orders920.7 units/day

7 Day

$213,410

$103,742 spend2.18x ROAS3,120 orders880.6 units/day

15 Day

$411,196

$225,708 spend1.92x ROAS6,094 orders804.3 units/day

30 Day

$764,125

$405,991 spend1.98x ROAS10,817 orders731.6 units/day

60 Day

$1,321,996

$681,284 spend2.03x ROAS18,528 orders591.0 units/day

ROAS Trend

Blended ROAS over time with 7-day moving average

Cumulative Revenue

Running total of sales over the selected period

Risk & Operations

Refund rates and supply chain delivery performance

Refund Rate

Past 30 Days

3.61%

Past 7 Days

4.61%

Change:↑ 27.7%

Order → Delivery

Past 30 Days

11.68 days

Past 14 Days

12.23 days

Change:↑ 4.7%

Transit Time

Past 30 Days

10.91 days

Past 14 Days

11.61 days

Change:↑ 6.4%

Based on 4016 delivered orders (30d)·2519 delivered orders (14d)